We live in the digital age, where visual communication is everything. In this era even architecture is transforming, the facades are changing and adapting to prevailing trends – they experience themselves in color, forms, light, twist and iconic exercises. Architects lead them to the limit, physically and conceptually.
Rules of proportion and other old teachings of balances, etc. are all sidelined. Everything is abandoned in favour of a general dematerialization together with the desire to emergence at all costs.
Paradoxically, we could soon come across to buildings who want to talk about themselves that encourage us to do so reporting hashtag etched directly on the facades, or greeting us as the “Hello House”.