In the heart of Tortona, in one of the streets that explodes during the Milano Design Week, precisaly in via Bergognone 40, rises the Armani Silos, in the place where originally was located a Nestle deposit.
“I chose to call it silos,” says Armani, “because that’s where the grain, material for living, were kept. And so, like the food, we need clothes to live.”
The building, built in 1950, (following the restoration) is spread over four levels for a 4,500 square meters area.
The Silos building is a sober architecture, orderly and monumental. Simple and elegant. Conceived and followed by the same Giorgio Armani. All the space is characterized by extreme attention to detail, with walls and cement floors, ceilings blacks, and service facilities on sight.
All the interior space are characterized by the full-height central void, and in addition to the permanent exhibition on the upper floors and to the temporary at the ground floor, the building offers a gift shop, a café and the digital archive.
The care in the design of the Armani Silos is truly remarkable, through this space we perceive all the genius of the Italian fashion designer.